In this project I worked with a small team to create the videos used in the shoe launch event in Beijing. In the TMAC MZ2 launch event space, the 8 videos we created played on loop. Each short story represented a different colorway.

The videos leaned heavily on illustrations and motion graphics to convey the stories, as told by NBA All-Star, Tracy McGrady.

Here are some of my favorite assets that I created for this campaign. I experimented with a few different approaches. Some parts are static illustrations animated in After Effects, while others are rotoscoped line drawings from NBA footage.