In this project I helped the Wacom sales team by creating an animation pointing out the fine tuned details that makes Cintiq truly next level. The animation was targeting potential buyers who were already familiar with the product, but were deciding between Wacom versus an ‘imitation’.

I created all the assets using Photoshop, and animated in After Effects. Below are some screen grabs of my process!

Screen Shot 2019-11-06 at 3.18.08 PM.png

Screen Shot 2019-10-17 at 8.37.10 PM.png

Screen Shot 2019-10-28 at 9.14.47 PM.png

I really utilized this ‘2 view’ workflow in After Effects. Another helpful piece of efficiency was creating a 1920x1080 rectangle ‘Viewfinder’ that followed my Camera layer. This allowed me to more easily track where my illustrations were in relatio… — I really utilized this ‘2 view’ workflow in After Effects. Another helpful piece of efficiency was creating a 1920x1080 rectangle ‘Viewfinder’ that followed my Camera layer. This allowed me to more easily track where my illustrations were in relation to the camera.

This animation ended up being used on Wacom’s Amazon Seller page as well as Wacom’s social media sites.